We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSocial media metrics and analytics in marketing – S3M: A mapping literature reviewAuthorsMisirlis, Nikolaos; Vlachopoulou, MaroPublicationInternational Journal of Information Management, 2018, Vol 38, Issue 1, p270ISSN0268-4012Publication typearticleDOI10.1016/j.ijinfomgt.2017.10.005