A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.
Greenwald, Anthony G.; Banaji, Mahzarin R.; Rudman, Laurie A.; Farnham, Shelly D.; Nosek, Brian A.; Mellott, Deborah S.; Psychological Review, 2002, vol. 109, issue 1, p 3, ISSN 0033295x. ISBN 0033295x.

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