Going along versus going alone: When fundamental motives facilitate strategic (non)conformity.
Griskevicius, Vladas; Goldstein, Noah J.; Mortensen, Chad R.; Cialdini, Robert B.; Kenrick, Douglas T.; Journal of Personality and Social Psychology, 2006, vol. 91, issue 2, p 281, ISSN 00223514. ISBN 00223514.

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