The psychology of the unthinkable: Taboo trade-offs, forbidden base rates, and heretical counterfactuals.
Tetlock, Philip E.; Kristel, Orie V.; Elson, S. Beth; Green, Melanie C.; Lerner, Jennifer S.; Journal of Personality and Social Psychology, 2000, vol. 78, issue 5, p 853, ISSN 00223514. ISBN 00223514.

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