We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEvidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior.AuthorsBa, Sulin; Pavlov, Paul A.PublicationMIS Quarterly, 2002, Vol 26, Issue 3, p243ISSN0276-7783Publication typearticleDOI10.2307/4132332