We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBetween Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook.AuthorsAlhabash, Saleem; McAlister, Anna R.; Hagerstrom, Amy; Quilliam, Elizabeth Taylor; Rifon, Nora J.; Richards, Jef I.PublicationCyberPsychology, Behavior & Social Networking, 2013, Vol 16, Issue 3, p175ISSN2152-2715Publication typearticleDOI10.1089/cyber.2012.0265