Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDirect to confusion: lessons learned from marketing BRCA testing.AuthorsMatloff E; Caplan APublicationAmerican Journal of Bioethics, 2008, Vol 8, Issue 6, p5ISSN1526-5161Publication typearticleDOI10.1080/15265160802248179