We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleValue to smokers of improved cessation products: evidence from a willingness-to-pay survey.AuthorsBusch S; Falba T; Duchovny N; Jofre-Bonet M; O'Malley S; Sindelar JPublicationNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2004, Vol 6, Issue 4, p631ISSN1462-2203Publication typearticleDOI10.1080/14622200410001727885