We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAttitude toward direct-to-consumer advertising and drug inquiry intention: the moderating role of perceived knowledge.AuthorsAn SPublicationJournal of health communication, 2007, Vol 12, Issue 6, p567ISSN1081-0730Publication typearticleDOI10.1080/10810730701508633