We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDefining Neuromarketing: Practices and Professional ChallengesAuthorsFisher, Carl Erik; Chin, Lisa; Klitzman, RobertPublicationHarvard Review of Psychiatry, 2010, Vol 18, Issue 4, p230ISSN1067-3229Publication typearticleDOI10.3109/10673229.2010.496623