We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe effectiveness of television advertising campaigns on generating calls to a national Quitline by MaoriAuthorsWilson, NPublicationTobacco Control, 2005, Vol 14, Issue 4, p284ISSN0964-4563Publication typearticleDOI10.1136/tc.2004.010009