We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFailed promises of the cigarette industry and its effect on consumer misperceptions about the health risks of smokingAuthorsCummings, K M; Morley, C P; Hyland, APublicationTobacco Control, 2002, Vol 11, Issue Supplement, pi110ISSN0964-4563Publication typearticleDOI10.1136/tc.11.suppl_1.i110