We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleUnit bias. A new heuristic that helps explain the effect of portion size on food intake.AuthorsGeier AB; Rozin P; Doros GPublicationPsychological science, 2006, Vol 17, Issue 6, p521ISSN0956-7976Publication typearticleDOI10.1111/j.1467-9280.2006.01738.x