We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleConsumer Involvement: Effects on Information Processing from Over-the-Counter Medication Labels.AuthorsSansgiry, Sujit S.; Cady, Paul S.; Sansgiry, ShubhadaPublicationHealth Marketing Quarterly, 2001, Vol 19, Issue 1, p61ISSN0735-9683Publication typearticleDOI10.1300/J026v19n01_05