We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe value of benefit data in direct-to-consumer drug ads.AuthorsWoloshin S; Schwartz LM; Welch HGPublicationHealth affairs (Project Hope), 2004, Vol Suppl Web , pW4ISSN0278-2715Publication typearticleDOI10.1377/hlthaff.w4.234