We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe effectiveness of unanticipated persuasive communications.AuthorsAllyn, J.; Festinger, L.PublicationJournal of Psychopathology and Clinical Science, 1961, Vol 62, Issue 1, p35ISSN0096-851xPublication typearticleDOI10.1037/h0048493