We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDirect-to-consumer prescription drug advertising, 1989-1998. A content analysis of conditions, targets, inducements, and appeals.AuthorsBell RA; Kravitz RL; Wilkes MSPublicationThe Journal of family practice, 2000, Vol 49, Issue 4, p329ISSN0094-3509Publication typearticle