We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHeuristics made easy: An effort-reduction framework.AuthorsShah, Anuj K.; Oppenheimer, Daniel M.PublicationPsychological Bulletin, 2008, Vol 134, Issue 2, p207ISSN0033-2909Publication typearticleDOI10.1037/0033-2909.134.2.207