We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleStarting low but ending high: A reversal of the anchoring effect in auctions.AuthorsKu, Gillian; Galinsky, Adam D.; Murnighan, J. KeithPublicationJournal of Personality and Social Psychology, 2006, Vol 90, Issue 6, p975ISSN0022-3514Publication typearticleDOI10.1037/0022-3514.90.6.975