We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHow Do I Love Thee? Let Me Count the Js: Implicit Egotism and Interpersonal Attraction.AuthorsJones, John T.; Pelham, Brett W.; Carvallo, Mauricio; Mirenberg, Matthew C.PublicationJournal of Personality and Social Psychology, 2004, Vol 87, Issue 5, p665ISSN0022-3514Publication typearticleDOI10.1037/0022-3514.87.5.665