We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleUnderstanding and using the Implicit Association Test: I. An improved scoring algorithm.AuthorsGreenwald, Anthony G.; Nosek, Brian A.; Banaji, Mahzarin R.PublicationJournal of Personality and Social Psychology, 2003, Vol 85, Issue 2, p197ISSN0022-3514Publication typearticleDOI10.1037/0022-3514.85.2.197