We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleWhen choice is demotivating: Can one desire too much of a good thing?AuthorsIyengar, Sheena S.; Lepper, Mark R.PublicationJournal of Personality and Social Psychology, 2000, Vol 79, Issue 6, p995ISSN0022-3514Publication typearticleDOI10.1037/0022-3514.79.6.995