We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleNegative information weighs more heavily on the brain: The negativity bias in evaluative categorizations.AuthorsIto, Tiffany A.; Larsen, Jeff T.; Smith, N. Kyle; Cacioppo, John T.PublicationJournal of Personality and Social Psychology, 1998, Vol 75, Issue 4, p887ISSN0022-3514Publication typearticleDOI10.1037/0022-3514.75.4.887