We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMemory color effect induced by familiarity of brand logos.AuthorsKimura A; Wada Y; Masuda T; Goto S; Tsuzuki D; Hibino H; Cai D; Dan IPublicationPloS one, 2013, Vol 8, Issue 7, pe68474ISSN1932-6203Publication typearticleDOI10.1371/journal.pone.0068474